How can sports diplomacy foster multicultural community connections?
CulturalPulse CEO Reg Raghavan joined the panel at the Asialink Leaders Canberra Summit alongside Aaron Kearney OAM (ABC International Development Director of Engagement and Programs).
The discussion focused on Australia’s role in sports diplomacy with Asia. Reg shared captivating insights on how sports can bridge cultures and foster multicultural community connections.
Drawing on CulturalPulse’s FIFA Women’s World Cup 2023 Multicultural Fan Engagement Program,
“Sport is powerful because it creates diverse hero stories, which presents opportunities to connect diaspora communities and enhance engagement with Asia through sport.” Reg says.
The Asialink program is an important platform to help Australian businesses connect with our cultural neighbours, driving economic, financial, and cultural outcomes.
“Great session! Big takeaway was moving from diversity and inclusion to cohesion and outreach.”
“Brought home how many areas of engagement can be linked to sport to achieve impact.”
“Lots of energy, passion, storytelling, and thinking outside the box.”
As part of the 1,100 Asialink Leaders Alumni, Reg Raghavan continues to enhance Australia’s capability to engage with Asia, offering valuable insights that help leaders deepen their knowledge and broaden their perspectives for Asia-capable engagement in their fields.
Learn more about Asialink here.

Images courtesy of Asialink Business, taken at the Asialink Leaders Canberra Summit.
