Case Study

Stan’s multilingual Paris 2024 Olympics campaign

Client

Stan

Project

Stan and CulturalPulse deliver Australia’s multilingual Olympic experience to drive subscriber growth

The Challenge

For the Paris 2024 Olympics, Stan offered eight exclusive international channels in six languages, providing local coverage, international commentators, and shows from around the world. 

Stan engaged CulturalPulse to increase awareness and subscribers of the international broadcasts among Australia’s multicultural audiences.

The Approach

To support Stan’s extensive promotion of the Olympics, CulturalPulse’s campaign aimed to distribute culturally relevant content to target Indian, Greek, Italian, German, Spanish, and French communities in Australia. Leveraging the CulturalPulse network, we effectively amplified the campaign boosting awareness and subscribers of Stan’s Olympic coverage. 

The campaign ran for 4 weeks, targeting the Greek, Spanish, Indian, German, Italian and French communities of Australia. Our program incorporated:

  • A cultural content review to select appropriate creative assets for distribution.
  • Creation of video and static assets in multiple languages tailored to each target community.
  • Translated key campaign messages into different languages to engage community members with lower English proficiency and build trust.
  • Delivered customised content for each cultural segment.
  • Distributed content to community groups, organisations, and leaders, as well as trusted community media outlets.
  • Produced a community launch event to actively engage local community leaders, media, and Stan stakeholders.

2.5 Million

Impressions

1.2 Million

Reach (minimum unique)

59,000

Clicks

The Outcome

  • Over 2.5 million impressions in targeted community segments through CulturalPulse network.
  • Over 1.2 million reach (minimum unique).
  • Over 59,000 clicks to the Stan landing pages (minimum trackable).
  • Development of Stan branded creative assets tailored to each of the 6 target community segments across 3 specific campaigns in 7 different languages.
  • We collaborated with community groups, public and private social forums, newspapers and trusted community influencers such as Italiani in Australia, Desi Australia, Indian Link, The Greek Herald, and sport and community leaders such as Craig Foster to generate community referrals and recommendations.
  • CulturalPulse successfully hosted a Community Ambassador Launch event for 50 people.
  • B&T article on “Stan & CulturalPulse Partner To Promote Australia’s First Multilingual Olympic Experience”.

Key services