Splash of Colour Swimming Multicultural Community Amplification

Splash of Colour Swimming is a non-profit organisation dedicated to providing culturally inclusive learn-to-swim lessons for multicultural adult women in Australia. Many women from multicultural backgrounds face barriers to participating in aquatic activities due to modesty, confidence, or lack of cultural inclusion in traditional swimming programs.

To increase awareness and participation among multicultural women in Ryde and surrounding areas, Splash of Colour partnered with CulturalPulse to deliver an awareness campaign that authentically communicated inclusion, safety, and belonging.

The Approach

CulturalPulse designed a culturally informed amplification strategy which aimed to engage five key multicultural audiences, Chinese, Tagalog, Spanish, Farsi, and Hindi-speaking communities.

• Developed multilingual creative assets with appropriate cultural imagery and translated messages in Simplified Chinese, Tagalog, Spanish, Hindi, and Farsi.
• Leveraged the CulturalPulse Media Amplification Network to distribute content across trusted multicultural social pages, publications, WhatsApp and WeChat groups, and ambassador networks.
• Focused outreach in the Sydney, Ryde area to generate awareness and registrations for upcoming learn-to-swim sessions.
• Supported the campaign with a dedicated landing page for expressions of interest, driving users to register directly through Splash of Colour’s website.

The Outcome

The campaign successfully achieved high engagement and visibility within weeks:

• 91,000+ impressions delivered into target communities.
• 36,000+ reach across community segments through CulturalPulse’s network.
• 2,015 clicks to the Splash of Colour website’s landing page.
• Community engagement was high with direct enquiries and referrals in Farsi, Hindi, and Spanish emerging organically through social comments and shares.