Filipino Money Transfer Media and Community Engagement Campaign

OrbitRemit is a dynamic and rapidly expanding digital payments company dedicated to helping customers transfer money internationally at the most competitive exchange rates and lowest fees. 

Australia is a primary area of growth, and OrbitRemit is dedicated to executing a wide range of marketing and community engagement initiatives. CulturalPulse was engaged to increase awareness of OrbitRemit among Australia’s multicultural audiences.

The Approach

OrbitRemit and CulturalPulse recognised the Philippines as a crucial multicultural community for targeting.

• We created tailored creative materials in-language centred around an introductory money transfer promotion.
• We disseminated the campaign to connect and interact with the Filipino community sector through the CulturalPulse network. The content was also amplified across the target markets to enhance awareness of OrbitRemit and its special introductory money transfer offers.
• CulturalPulse distributes culturally relevant content to target community segments through the CulturalPulse network which includes social media, multicultural media, community ambassadors/influencers, community social groups and community organisations.

The Outcome

The campaign ran for 2 months, targeting the Filipino community of Australia and delivered:

• Over 585,000 impressions in targeted community segments through CulturalPulse network distribution.
• Over 275,000 reach (minimum unique).
• Over 9,600 clicks to the OrbitRemit Philippines landing page (minimum trackable).
• CulturalPulse developed community-specific content, incorporating Christmas themes in both English and Tagalog. This content was distributed to target audiences to drive traffic to OrbitRemit’s community-specific landing page on their website.
• We collaborated with community groups and trusted community influencers such as The Philippines Times, Filipino Community Illawarra, The Australian Filipina, and Filipino in Australia to generate community referrals and recommendations.
• The campaign reached over two-thirds (67.4%) of Australia’s Filipino population (408,000) during the campaign period.
• CulturalPulse facilitated access to 20 community partners, private social groups, and trusted community media outlets.

Key Insights

• OrbitRemit experienced a notable increase in inbound requests from community organisations seeking branding and sponsorship opportunities.
• OrbitRemit has established a strong rapport with its current customers through feedback reviews and testimonials.