Asia Pacific Arts Awards Publicity Campaign

Creative Australia held the Asia Pacific Arts Awards to honour excellence and foster deeper engagement across creative and cultural communities spanning Australia, Asia, and the Pacific. 

CulturalPulse were engaged to celebrate the award recipients and tell their stories in a way that resonated with Australian diaspora and international audiences in South Asian, Southeast Asian and Pacific communities.

The Approach

• Created and distributed media releases and emotive biographies of award winners, highlighting their cultural stories and their impact in the Australian art industry.
• Profiling of recipients whose work reflects diverse cultural heritages, including: Bábbarra Women’s Centre & Tharangini Studio (Australia/India), Isabel and Alfredo Aquilizan (Philippines/Australia), Wantok Musik Foundation (Pacific), and PacifiqueX (Queer Pacific Islander advocacy).
• Executed a highly targeted awareness campaign through CulturalPulse’s multicultural media network, ensuring authentic connection to communities and alignment with recipients’ cultural backgrounds.

The Outcome

The campaign delivered brand impact and visibility for the Asia Pacific Arts Awards and its recipients, effectively reaching multicultural audiences across Australia and the region.

• Customised media releases drafted and distributed.
• Story-led biographies developed for all award recipients.
• Published features across 5+ multicultural media outlets – Desi Australia, The Philippine Times, Australia Timor Leste Friendship Network, and Indian Community in Australia.
• Featured on Creative Australia’s social channels and website.
• Example of full media release for the recipient Isabel and Alfredo Aquilizan (Philippines/Australia) via The Philippine Times.