Ambulance Victoria Multicultural Community Amplification

Ambulance Victoria (AV) is the emergency medical services provider for Victoria. As part of their commitment to health equity and inclusive access, AV aimed to raise awareness of its virtual emergency care services within multicultural populations.

AV engaged CulturalPulse to design and deliver a culturally informed campaign that would increase understanding and uptake of AV services among two key multicultural communities in Victoria, Vietnamese and Chinese with a focus on language accessibility, community trust, and digital reach.

The Approach

CulturalPulse delivered a culturally tailored engagement campaign designed to resonate with the values and communication habits of Victoria’s Vietnamese and Chinese communities.

• Developed and translated key messages in Vietnamese and Traditional Chinese.
• Created multilingual creative assets.
• Distributed content via CulturalPulse’s trusted media amplification network, including, Vietnamese and Chinese community social pages, online and print community publications, public and private social groups, in-language WhatsApp and WeChat groups.

The Outcome

The campaign achieved strong reach, engagement, and digital traffic over a two-week campaign period.

• 120,000+ impressions delivered to Vietnamese and Chinese communities in Victoria.
• 62,000+ reach across both community segments.
• 2,600+ clicks to Ambulance Victoria’s dedicated in-language landing pages.
• 14+ multicultural media and community channels activated, including VietNews Newspaper Melbourne & Sydney, Chia sẻ kinh nghiệm visa và định cư Úc, VSM – Cộng đồng Du học sinh Melbourne, and multiple Chinese community ambassador accounts.