It’s all Greek to Nike!

It's all Greek to Nike!

It’s all Greek to Nike!

Once in a while you get a beautiful example of ‘in house’ cultural advisory. 

“Lets ask Dimitri in accounts because he’s Greek”.

A great lesson that even the biggest global brands/agencies in the world can make howling amateur errors through bad assumptions.

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Image source: Nike


Patrick Skene

Patrick Skene is a founder and Chief Creative Officer of Cultural Pulse. Patrick works with over 100 communities and creates compelling content for clients to engage with them. He is a storyteller, marketer, writer and author of ‘The Big O, The Life & Times of Olsen Filipaina‘ which has gone into reprint. His stories on the intersection of sport, history and culture have been published by The Guardian Australia, the Age, the Sydney Morning Herald and Inside Sport. He is currently the proud coach of the Rockdale Raiders Under 8B1’s football team.