CulturalPulse have officially launched AskGenie, the most innovative cultural intelligence solution and the only platform of its kind in Australia.
Unlock growth through cultural insight
AskGenie is a data-led tech solution that empowers organizations to leverage cultural insight by layering key cultural data such as ancestry, language, and place of birth. This allows for a deeper understanding of how cultural values, attitudes, and lifestyle behaviors influence brand choice, customer preferences and purchase decisions.
With AskGenie, clients can transform unique cultural insights into personalised and culturally tailored marketing strategies. This approach is essential to drive growth in Australia’s rapidly evolving population, which is projected to be 57% multicultural by 2026.
Why culture matters
“Culture is the last, and most critical, marketing variable. It adds a crucial layer to understanding customer behaviour—beyond demographics and past actions—revealing why people make choices, what values influence their decisions, and how their cultural context impacts behaviour and action”
said Reg Raghavan, CEO of CulturalPulse.
To learn more about how AskGenie is helping businesses turn cultural insights into action, read Mi3’s article.
If you’re ready to leverage cultural intelligence to unlock growth for your brand, contact the CulturalPulse team.
