CEO Reg Raghavan, and Monitoring, Evaluation, and Learning (MEL) Lead Joe Freach presented our latest work at the annual The Research Society’s Human Insights Conference.
We shared how data-driven marketing can effectively engage multicultural communities, focusing on the “why” and “how” of using Cultural Intelligence to drive growth.
“Researchers and marketers can turn Australia into a successful multicultural global pilot by adopting genuine multicultural marketing strategies for both commercial and non-commercial purposes,” said Reg Raghavan, advocating for an industry-wide commitment to authentic multicultural marketing and engagement.
“The conference was a was a great chance to hear about the upcoming innovations in research and to showcase our work to both government and industry,” says Joe Freach.
Highlights:
Proven Blueprint for Success: We shared how CulturalPulse leveraged data insights to achieve 31 sellouts during the FIFA Women’s World Cup 2023 by reaching and engaging multicultural fans across Australia.
Relevant Insights: Many multicultural marketing campaigns fail due to poor sampling, segmentation, and insights. These factors heavily influence the effectiveness of campaign execution.
Australia Uniquely Positioned: As one of the most diverse countries globally, Australia is uniquely positioned to lead the way in showing how the marketing and media industries can foster an integrated multicultural society.
Shoutouts to our CulturalPulse Tech Advisor, Simon Edwards, Belinda Aanensen, Thomas Barbera from Fiftyfive5, The Research Society, and Karla Cerron.
Learn more about the Human Insights Conference.
