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Case Studies

Since we started operations 11 years ago, we have been recognised as one of the most innovative multicultural agencies in Australia, developing insightful, innovative and successful projects for our clients.

Study Gold Coast

Destination NSW was keen to engage the Indian, Pakistani and West Indian Communities in NSW to increase attendance at the opening match of the ICC T20 Women’s Cricket World Cup for INDIA, PAKISTAN and WEST INDIES.

Study Gold Coast

In an effort to market the Gold Coast as Australia’s favourite classroom, Study Gold Coast wanted to influence the consideration of potential international students in the most effective way.

AGL

As Australia’s oldest and largest energy company, AGL hoped to gain a strategic understanding of the cultural diversity of its database.

Real Madrid – World of Football

International exhibition showcasing a new state-of-the-art, digital and physical interactive football experience for all ages. CulturalPulse was responsible for engaging 13 multicultural communities, through 63 media outlets & key influencers and 434 individual football clubs

Melbourne Stars

Melbourne Stars, a successful Big Bash Cricket team, have had limited success in engaging the Sri Lankan and Indian cricket fans. Our challenge was convert existing Sri Lankan and Indian community cricket fans into Melbourne Stars fans.

a2 Milk

The company sells fresh milk and infant milk formula all around the world and was seeking research and insights on the feasibility and potential success of entering the Korean market. Our challenge was identifying, accessing and engaging South Korean mothers in Australia who had been in the country less than 6 months.

Football Federation Australia

The Australian Lebanese Football Association (ALFA) was formed in 2013 to run tournaments and unify the Australian Lebanese community as part of the AFC Asian Cup program. Our challenge was to mentor and create a sustainable community engagement platform through government and media assistance.

AFC Asian Cup 2015

As the AFC Asian Cup was held in Australia for the first time, our objective was to engage and connect Asian communities and build awareness of the tournament. With a well-executed marketing and research campaign, CulturalPulse achieved beyond their tournament attendance target with over 650,000 fans.

Department of Planning & Community Development Victoria – AFL

To assist the AFL Multicultural Program in bringing in external corporate partners through the creation of a new integrated program, 4000 surveys of school children were completed to evaluate the impact of the program. From this, an upgraded program was designed, which secured NAB and Australia Post as partners.

Sekisui House

Sekisui House is one of the largest residential property development companies who have constructed apartments globally since 1960. Our challenge was to provide research and insights into the buying behaviours and preferences across Indian, Chinese, Korean and Anglo-Celtic communities.

Rugby League World Cup 2017

CulturalPulse was appointed as the official multicultural marketing partner to engage diaspora communities of participating teams in Australia. By creating an effective community engagement and media program, the event saw sold out matches and high attendance at the Lebanon matches against the Kangaroos and England.

WorldRemit

WorldRemit is one of the world’s fastest growing ‘fintechs’ and CulturalPulse are appointed as their marketing agency in Australia, executing data driven community engagement and content marketing through CulturalPulse. In 2018, WorldRemit experienced a double-digit annual growth in all target communities.

7 Eleven

After partnering with MoneyGram, 7 Eleven wanted to create awareness and grow their network within Indian and Bangladeshi communities. By executing a community engagement campaign and working with influencers, major reach and growth was seen in 7 Eleven centred transactions and accounts in various Indian segments.

MoneyGram ICC 2015 Trophy Tour

As an International Cricket Council protected partner, MoneyGram’s objective was to utilise ICC assets to generate traction, engagement and leads by leveraging Diwali Festivals in Australia. This saw success through a combined reach of 200,000 Indian community members, and 10,000 leads for MoneyGram follow-up comms.

Val Morgan – Access Asia

As Australia’s premier supplier of cinema screen advertising, CulturalPulse was appointed as the first multicultural engagement partner to leverage the growth of Indian and Chinese films. By providing research and insights, CulturalPulse assisted Val Morgan in co-designing and launching the Access Asia program.

Department of Home Affairs

After investing $40 million into an integrated communications campaign, the Department of Home Affairs asked us to engage and survey key communities at grassroots levels in target countries. We achieved this by conducting 35,000 surveys across six countries, measuring campaign, message and channel effectiveness.

Tourism Events Queensland – Sudirman Cup

With ticket sales for the tournament well below target, our challenge was to engage participating Asian communities outside of mainstream marketing. Providing research and insights, as well as a community engagement and marketing program, CulturalPulse saw major success with 10 million touchpoints and a sold-out final.

Tourism Events Queensland – Brisbane Global Rugby Tens

To assist TEQ and Brisbane Marketing in executing a group marketing strategy with rugby clubs in South East Queensland, CulturalPulse engaged multicultural communities and grass roots clubs to build awareness and fan engagement. Over 3000 tickets were sold through the group sale program.

MoneyGram Strategic Marketing Program

As the second largest money remittance service in Australia, CulturalPulse was engaged to drive growth in key segments through a strategic campaign. Following this, MoneyGram saw a dramatic revenue growth between 23% and 42% YOY across all corridors and an increase in brand loyalty seen through a major insights survey.

Melbourne Arts Centre

To drive awareness and ticket sales of the Manganiyar Seduction to diaspora communities across Melbourne and Australia, a digital and social strategy was implemented across the CulturalPulse platform, as well as a special “Holi” ticket offer. The result was 50% Indian ticket buyers on two consecutive sold out nights.

Department of Foreign Affairs & Trade – MIKTA

Our challenge was to bring together the five MIKTA communities in celebration of Australia being the chair. With the implementation of two ‘Miniroos’ football programs and a community engagement, media and marketing program, we gained a 100,000 media reach across 14 outlets and saw 500 attendees across events.

Department of Foreign Affairs & Trade (DFAT) – Korean Engagement Program

To achieve Australia Korea Foundation’s goal of ‘Building Australia-Korea Relations through Football’, CulturalPulse was requested to run a series of community events with the Korean community alongside various A-League teams, culminating in Korean themed entertainment and two documentaries.

FOXTEL

After Foxtel won the rights to broadcast Euro 2016 football championships, our challenge was to drive subscriptions in participating communities. Through segmented, multicultural media and digital content marketing, we achieved a reach of over 400,000 community members, and 3000 new subscribers from European communities.

Cricket Australia – A Sport for All Program

Cricket Australia’s aim was to combine their separate community engagement programs for underrepresented cricket segments under a single grassroots program and platform. CulturalPulse helped CA create and launch a new umbrella diversity program that was commercialised with CBA, who invested $15 million over three years.