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In this episode, we discuss how the current approach to media targeting has the potential to hinder brands’ ability to connect with multicultural audiences.

We delve into the existing limitations and explore possibilities for the evolution of media targeting. We also talk through the current options available for brands seeking to engage with culturally and linguistically diverse (CALD) audiences.

This episodes features

  • Christina Smart, Head of Data Innovation & Audience Insight, JCDecaux
  • EJ Gamboa, Chief Growth Officer, Active Adventures and Austin Adventures
  • Reg Raghavan, CEO, CulturalPulse
  • Nadia Cameron, CALD Talks Host

Listen to the full episode 5 here:

CALD Talks Podcast Series Overview

CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens.

Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We’re on a mission to empower marketing teams with actionable insights. We’re equipping marketers to not only reach but genuinely connect with Australia’s diverse population.

Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population.