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In this episode we explore the dynamic realm of word-of-mouth and influencer marketing. Discover how these strategies can propel brands to new heights in connecting with Australia’s multicultural consumers, while also uncovering potential challenges they may pose.

We talk deeply about Hofstede’s Cultural Dimensions, dissect contemporary influencer and culturally and linguistically diverse (CALD) community strategies. Uncovering the significant rewards that come from mastering word-of-mouth engagement within CALD communities.

This episode features:

  • Georgia Hack, Chief Digital and Marketing Officer, L’Oreal Australia
  • Sharyn Smith, Founder and Executive Director, Social Soup
  • Reg Raghavan, CEO, CulturalPulse
  • Nadia Cameron, CALD Talks Host

Listen to the full episode 4 here:

CALD Talks Podcast Series Overview

CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens.

Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We’re on a mission to empower marketing teams with actionable insights. We’re equipping marketers to not only reach but genuinely connect with Australia’s diverse population.

Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population.