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This time around, CulturalPulse is diving into a modern look at Australia’s multicultural make-up, busting a few myths while discussing why it’s become so important to acknowledge and address culturally and linguistically diverse (CALD) communities in marketing activities. We’ll look at how cultural representation and community engagement at a grassroots level has been helping businesses, and explore how to drive marketing engagement/effectiveness and therefore growth through a CALD lens.

This episode features:

  • Malini Raj, Head of Community Engagement, Commonwealth Bank
  • Michael Minassian, VP and Head of APAC, Instarem by Nium
  • Patrick Skene, Chief Creative Officer, CulturalPulse
  • Nadia Cameron, CALD Talks Host

CALD Talks Podcast Series Overview

CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens.

Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We’re on a mission to empower marketing teams with actionable insights. We’re equipping marketers to not only reach but genuinely connect with Australia’s diverse population.

Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population.