Our mission is to help organisations communicate services and product information to large, diverse audiences, quickly and effectively.
About
Our story
Our mission
Our vision
Our vision is that everyone has fair and equitable access to life-enhancing information, regardless of their background or cultural value system.
Our values
High quality delivery
The best digital products are created by hands-on, multidisciplinary teams of experts with experience crafting products and deploying at scale.
Respectful communication
We prioritise meaningful interactions through respectful communication, fostering an environment where open dialogue, active listening, and mutual understanding are upheld.
Energetic Collaboration
We thrive on energetic collaboration, harnessing the collective expertise and diverse perspectives of our team members to drive innovation, problem-solving, and creative excellence.
Play!
We nurture a playful mindset, embracing a spirit of playfulness through infusing joy, curiosity and a sense of adventure into our work.
Authenticity
We value the power of genuine connections and strive to create authentic experiences, designs, and strategies that resonate with our clients and communities.
Why choose us
CulturalPulse has a deep understanding of multicultural audiences and is uniquely positioned to drive engagement and behaviour change in multicultural communities. We provide strategy and insights to understand diverse audience attitudes, behaviours and values. We reach 10.5 million CALD Australians through a comprehensive, multichannel media platform and our 7500 rich CALD audience profiles enable us to hyper-target and tailor culturally contextual messaging for multicultural audience segments.
We have built a national network of Cultural Ambassadors and community experts and we deliver effective communications to diverse audiences to achieve our vision of ensuring all Australians have equal access to information regardless of cultural background.
Meet the leadership team
Reg Raghavan
Chief Executive Officer
Born and raised in Western Sydney, Reg is a product of Australia's diverse cultural landscape. Growing up in a family of migrants and fuelled by his fascination with Japan, Reg pursued studies in Information Technology and Business.
As CEO, he now leads multicultural marketing campaigns and technology development that drive audience growth and empower clients to create deeper impact.
Karissa Fletcher
Chief Operating Officer
As a member of the Executive Leadership Team, Karissa leads strategy, business development, insights, product, and marketing.
Her broad business lens has resulted from leading marketing, growth and solving business problems in a variety of industries in Australia, the UK and the USA including media, finance, education, insurance, and professional services.
Jake Swarts
GM Client Delivery
Jake has been at CulturalPulse for over 5 years. Jake is a master at nurturing strong client partnerships to achieve business goals through cultural content development, media amplification and overseeing the delivery of client campaigns and strategies to enhance customer experience and engagement.
Patrick Skene
Chief Creative Officer
Patrick Skene is the co-founder and Chief Creative Officer and has worked for over 15 years creating multicultural brand stories and driving multicultural participation and audience engagement for brands, events and sporting organisations.
Rohan Nayee
Client Services Director
Rohan leads client partnerships and delivery across government, sport, arts, and commercial sectors at CulturalPulse. With over 20 years’ experience in both agency and client-side roles in London and Sydney, he brings deep expertise from global brands including WPP, Omnicom Group, Marley Spoon, and Pernod Ricard.
Ashwin Shekhar
Head of Data and AI
With nearly three decades of engineering expertise, Ashwin's journey into AI and data science began during his academic years and progressed to leadership roles, including Head of Engineering and CTO of Asia Pacific for a major US-based consultancy. Now serving as Head of Data and AI, Ashwin combines strategic leadership with hands-on expertise to deliver CulturalPulse clients the transformative potential of AI and data science.
Simon Edwards
Head of Research
Simon has spent more than two decades helping organisations better understand the people they serve. Having led Analytics, Research and Insights at Allianz, ANZ, Commonwealth Bank and Bankwest, he brings a practical approach to turning insights into action. More recently, Simon led Design and Innovation, working at the intersection of customer understanding, strategy and execution. He holds an MBA and is a Fellow QPR and former President of The Research Society. Simon is also a member of the CP Tech Advisory Board and Principal of AskGenie Intelligence.
David Morgan
CulturalPulse Board Advisor
David is a highly experienced marketer, with an extraordinary global career leading some of the world’s largest and most influential companies including; Procter & Gamble, Citibank, Samsung, HBOS, Standard Chartered Bank and Nestle.
David Sawicki
CulturalPulse Board Advisor
David is the founder and the Managing Director of Third Wave Ideas, specialising in communications, media and strategic advisory for B2B service companies, agencies and professional service firms. David has helped more than 120 Australian businesses improve performance and build profitable businesses. His experience is broad and spans advertising, finance, aged care, disability, travel, consumer and communications.
Our partners
We believe in the power of collaboration. Our success is not just ours; it’s a result of the strong partnerships we’ve forged with industry experts and innovators who share our vision and values. Together, we strive to deliver unparalleled solutions and experiences for our clients.
Join us on the journey
We’re always seeking new collaborations and opportunities to expand our services to engage and impact multicultural Australia. If you feel passionate about making a difference, we invite you to reach out and explore partnership opportunities with us.
