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Our story

Our mission

Our mission is to help organisations communicate services and product information to large, diverse audiences, quickly and effectively.

Our vision

Our vision is that everyone has fair and equitable access to life-enhancing information, regardless of their background or cultural value system.

Our values
High quality delivery

The best digital products are created by hands-on, multidisciplinary teams of experts with experience crafting products and deploying at scale.

Respectful communication

We prioritise meaningful interactions through respectful communication, fostering an environment where open dialogue, active listening, and mutual understanding are upheld.

Energetic Collaboration

We thrive on energetic collaboration, harnessing the collective expertise and diverse perspectives of our team members to drive innovation, problem-solving, and creative excellence.


We nurture a playful mindset, embracing a spirit of playfulness through infusing joy, curiosity and a sense of adventure into our work.


We value the power of genuine connections and strive to create authentic experiences, designs, and strategies that resonate with our clients and communities.

Why choose us

CulturalPulse has a deep understanding of multicultural audiences and is uniquely positioned to drive engagement and behaviour change in multicultural communities. We provide strategy and insights to understand diverse audience attitudes, behaviours and values. We reach 10.5 million CALD Australians through a comprehensive, multichannel media platform and our 7500 rich CALD audience profiles enable us to hyper-target and tailor culturally contextual messaging for multicultural audience segments.

We have built a national network of Cultural Ambassadors and community experts and we deliver effective communications to diverse audiences to achieve our vision of ensuring all Australians have equal access to information regardless of cultural background.

Reg Raghavan

Chief Executive Officer

Born and raised in Western Sydney, Reg is a product of Australia's diverse cultural landscape. Growing up in a family of migrants and fuelled by his fascination with Japan, Reg pursued studies in Information Technology and Business.
As CEO, he now leads multicultural marketing campaigns and technology development that drive audience growth and empower clients to create deeper impact.

Karissa Fletcher

Chief Growth Officer

As a member of the Executive Leadership Team, Karissa leads strategy, business development, insights, product, and marketing.
Her broad business lens has resulted from leading marketing, growth and solving business problems in a variety of industries in Australia, the UK and the USA including media, finance, education, insurance, and professional services.

Patrick Skene

Chief Creative Officer

Patrick Skene is the co-founder and Chief Creative Officer and has worked for over 15 years creating multicultural brand stories and driving multicultural participation and audience engagement for brands, events and sporting organisations.

Mark Panayiotis Notaras

GM Operations

Mark Panayiotis Notaras is the General Manager of Operations, joining CulturalPulse following a 20-year career spanning The Department of Agriculture, Fisheries and Forestry, AusAID, United Nations agencies and International Non-government Organisations across Asia.

Jake Swarts

GM Client Delivery

Jake has been at CulturalPulse for over 5 years. Jake is a master at nurturing strong client partnerships to achieve business goals through cultural content development, media amplification and overseeing the delivery of client campaigns and strategies to enhance customer experience and engagement.

David Morgan

CulturalPulse Board Advisor

David is a highly experienced marketer, with an extraordinary global career leading some of the world’s largest and most influential companies including; Procter & Gamble, Citibank, Samsung, HBOS, Standard Chartered Bank and Nestle.

David Sawicki

CulturalPulse Board Advisor

David is the founder and the Managing Director of Third Wave Ideas, specialising in communications, media and strategic advisory for B2B service companies, agencies and professional service firms. David has helped more than 120 Australian businesses improve performance and build profitable businesses. His experience is broad and spans advertising, finance, aged care, disability, travel, consumer and communications.

Our partners

We believe in the power of collaboration. Our success is not just ours; it’s a result of the strong partnerships we’ve forged with industry experts and innovators who share our vision and values. Together, we strive to deliver unparalleled solutions and experiences for our clients.

Join us on the journey

We’re always seeking new collaborations and opportunities to expand our services to engage and impact multicultural Australia. If you feel passionate about making a difference, we invite you to reach out and explore partnership opportunities with us.

Interested in joining our team?

Send us your resume